Printed anti-pollution Canvas with @GRAPHENSTONE

MEC, the fifth largest advertising agency in the world with accounts from companies such as Paramount Pictures, Marriott, Chanel, Xerox, Tiffany and Vodafone since 2014, has developed an original advertising campaign in Madrid and Bilbao simultaneously.
This is an advertising action in line with its new slogan – “The future is exciting. Ready?” – which uses technology to reduce pollution in both cities.

Two large-format printed tarpaulins covered with a solution of titanium dioxide absorb 85% of the gases within a radius of 60 meters by a process called photocatalysis. It is estimated that during the 4 weeks that they will be installed in Paseo de la Castellana (Madrid) and Gran Vía (Bilbao) they will clean the air in both locations as 1,100 trees would do.

In the midst of the debate on anti-pollution protocols in large cities with measures such as limiting traffic, initiatives such as this help to bring brands closer to the public, providing solutions to real problems.

This campaign by the MEC agency for Vodafone Spain is one of the largest developed in the country to date and one of the most important worldwide. The use of printed canvases to cover buildings under renovation has been taken to another level.

Large format digital printing continues to evolve to give added value to your products by responding to the needs of the times. Green printing is a demanded reality that has been key to establishing production methods that advocate the use of sustainable materials, techniques and technologies, making the printing process environmentally friendly from start to finish. This movement is known as Green Print and more and more people are betting on it within the printing industry.

Original Font & Credits: https://www.sabatebarcelona.com/blog/lonas-impresas-anticontaminacion-branding-impresion-ecologica/

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